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The writer understands the target audience, and writes text based on the project guidelines. They aim to find the most suitable expressions to meet your demands. This important job kick starts the creative process.

The three elements of 'Conveying'

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  Our writers avoid ambiguous words and use appropriate terms.
  They keep the target readers in mind, and use common and technical terms properly.
  Visuals such as illustrations or charts are also used to show the meaning of the text more clearly.

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  Our writers categorize information by type, content, and so on.
  They arrange the categorized information in the correct position and order to ensure logical consistency.
  Vocabulary control is also important to make the entire text clear.

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  It is important to write persuasive text based on experience and knowledge.
  In order to improve the text produced by one of our writers, it is reviewed and polished by their supervisor or another writer.
  English text is checked by native English writing staff members.

Technical Writers

The technical writer creates text based on the specifications, charts, and other resources provided by the client. If possible, they try using the real product or machine to ensure that the text is accurate.
They convey the messages appropriately to the target audience. They pursue the most suitable expressions to convey the information clearly and precisely.

Skills

• Knowledge of various products
• Knowledge of safety precautions (Product Liability)
• Understanding the client's standards and requirements
• Arranging and categorizing information, and simplifying text
• Keeping the target users in mind

Software

• InDesign® – Japanese/English
• FrameMaker® – Japanese/English
• Illustrator® – Japanese/English
• Photoshop® – Japanese/English
• Word®
• PowerPoint®

Web Writers

The web writer creates various kinds of content for websites.
They express your message attractively, in a way ideally suited to the internet. They cooperate with the designer and convey your messages through effective structure and color design.

Skills

• Knowledge of HTML/CSS
• Knowledge of web design
• Knowledge of SEO/SEM
• Arranging and categorizing information and simplifying text
• Creating titles that clearly indicate content

Software

• Word®
• Dreamweaver® – Japanese/English
• Text editor